Once considered a candidate for disposal, Dow Chemical polyolefins and elastomers has 12 successful years in a row. The company has set the standard of excellence for new product innovations, having launched a new product line on average each year with 10 of the 11 races a success. After winning awards and receiving recognition for his speed in the development and introduction of the chemical industry, the company’s COO, a new worry now had to be addressed: How is the company sustained its high p … Read more »

Once considered a candidate for disposal, Dow Chemical polyolefins and elastomers has 12 successful years in a row. The company has set the standard of excellence for new product innovations, having launched a new product line on average each year with 10 of the 11 races a success. After winning awards and receiving recognition for his speed in the development and introduction of the chemical industry, the company’s COO, a new worry now had to be addressed: How is the company sustained its high performance over the long haul
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from
Alexander Horniman,
Thomas Cross
Source: Darden School of Business
9 sides.
Release Date: 02 October 2007. Prod #: UV4289-PDF-ENG
Dow Chemical Polyolefins and Elastomers R & D: Sustaining High Performance (shortened) HBR case solution

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