“AWARD WINNING CASE: adjudged second best case at the ISB Case Competition held and sponsored by the Chartered Institute of Management Accountants in 2010 in partnership with the Richard Ivey School of Business and the Association of Indian Management Schools This case describes the successful journey Dr. Amita. Joshi realized in a medium sized pharmaceutical organization, Samuel Drugs, in India, has been facing serious performance issues. Joshi that the organization had strong production … Read More »

“AWARD WINNING CASE: adjudged second best case at the ISB Case Competition held and sponsored by the Chartered Institute of Management Accountants in 2010 in partnership with the Richard Ivey School of Business and the Association of Indian Management Schools This case describes the successful journey .. Dr. Amita Joshi in a medium-sized pharmaceutical company, Samuel Drugs, in India, with serious performance problems Joshi was realized that the organization had strong production capacity, but lacked marketing excellence and desperately needed someone who could be charged with making the company is marketing oriented. Joshi selected as director of marketing. He proved to be very well developed, and in his new role. Samuel drugs as a good choice was out of order, a young general manager of sales, Rajesh Mishra three daughters, and one of them, required Eastern Pharmaceuticals Limited (EPL), a managing director and Mishra was elected., he also continued to perform its previous role of director of marketing. was followed by conflict between Joshi and Mishra. This case demonstrates the important role communication, coordination, and several different actors and organizational conflicts in determining organizational effectiveness. This case also illustrates the point that managers tackle both formal and informal aspects of an organization, rational and social sides of organizational life, and the changing dynamics of the have relationships and networks. “
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from
Anup K. Singh,
Abhinav Gupta
Source: Ivey Publishing
8 pages.
Release Date: 3 February 2011. Prod #: W11007-PDF-ENG
Dr. Amita Joshi at Samuel Drugs Limited HBR case solution

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