Georgie Yam went to Shanghai in 2001 as a consultant for a German hair care product line. As a massage enthusiast, he quickly discovered a gap in the market town of Spa for a relaxing value for money product. A discussion with his colleague and soon-to-be business partner, Eve Zhou, cemented the decision to begin drawing up plans for a Western-style spa area with a mystical oriental touch. Dragonfly Therapeutic Retreats was launched in 2003 to life. Within the first two years of its existence, the partners had s … Read more »

Georgie Yam went to Shanghai in 2001 as a consultant for a German hair care product line. As a massage enthusiast, he quickly discovered a gap in the market town of Spa for a relaxing value for money product. A discussion with his colleague and soon-to-be business partner, Eve Zhou, cemented the decision to begin drawing up plans for a Western-style spa area with a mystical oriental touch. Dragonfly Therapeutic Retreats was launched in 2003 to life. Within the first two years of its existence, the partners had successfully opened three stores and had no plans of stopping there. Operated until March 2009 Dragonfly a network of 20 local branches and three overseas branches. The question now was how to fast expansion to manage without the brand and its high standards.
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from
Gilbert Wong,
Po Chung,
Josephine Lau
Source: University of Hong Kong
16 pages.
Release Date: 1 September 2009. Prod #: HKU855-PDF-ENG
Dragonfly Therapeutic Retreats: Creating a favorable benefit HBR case solution