The teeth of the dragon Vineyards (DTV) is a South African wine producers who are considering whether genetically modified organisms will be used (GMOs) in its wine production. GMOs promise to significantly reduce costs of wine production through higher yields and reduced cycle times and significantly improve the quality of the final product through the use of GM yeast in fermentation. However, the market acceptance of GMOs is unclear due to perceived health risks and reactions of tra … Read more »

The teeth of the dragon Vineyards (DTV) is a South African wine producers who are considering whether genetically modified organisms will be used (GMOs) in its wine production. GMOs promise to significantly reduce costs of wine production through higher yields and reduced cycle times and significantly improve the quality of the final product through the use of GM yeast in fermentation. However, the market acceptance of GMOs is unclear due to perceived health risks and responses from the traditional “Old World” producers, which is the beauty of the wine in his craft believe that depending on local soil and climate, and the inherent variability.
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from
Alan MacCormack,
Kerry Herman,
Marius Leibold,
Sven Voelpel
Source: Harvard Business School
21 pages.
Release Date: 04 December, 2003. Prod #: 604069-PDF-ENG
The teeth of the dragon Vineyards HBR case solution

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