In the past, most industrial companies to use technology assets into their own products and services. Together with the trend towards open innovation, but many companies have recently started to actively license technology. These companies consider technology licensing a strategic activity that can all technology assets and far beyond the marginal activity of commercializing residual technologies will include. Collected the research for this article shows that strategic drivers … Read more »

In the past, most industrial companies to use technology assets into their own products and services. Together with the trend towards open innovation, but many companies have recently started to actively license technology. These companies consider technology licensing a strategic activity that can all technology assets and far beyond the marginal activity of commercializing residual technologies will include. Collected the research for this article shows that the strategic drivers of technology licensing are often more important than generating licensing revenue. The strategic drivers strengthening interdependencies between internal and external technology commercialization. Product marketing and licensing are complemented rather than replaced in technology exploitation.
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from
Ulrich Lichtenthaler
Source: California Management Review
24 pages.
Release Date: 1 August 2007. Prod #: CMR372-PDF-ENG
Drivers of Technology Licensing: An Industry Comparison HBR case solution