Describes the marketing planning of the corporate headquarters of a chain of 22 different hotels believed. Raises the question whether it is possible to standardize the planning process, so that individually tailored marketing strategies for each hotel unit to be developed. This company is found in some other hotel chains in contrast to the standardized product / market strategy.

Describes the marketing planning of the corporate headquarters of a chain of 22 different hotels believed. Raises the question whether it is possible to standardize the planning process, so that individually tailored marketing strategies for each hotel unit to be developed. This company is found in some other hotel chains in contrast to the standardized product / market strategy.
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from
Christopher H. Lovelock,
Robert J. Kopp
Source: Harvard Business School
16 pages.
Release date: 01 March, 1981. Prod #: 581 114-HCB-ENG
Dunfey Hotels Corp. HBR case solution

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