Dunkin ‘Donuts franchises and operates retail shops donut shops for take-home and in-store consumption. Sees three growth alternatives: 1) More shops (owned or franchised), 2) a broader product range and 3) more advertising. Raises important issues relating to franchise relationships. A fusion of Dunkin ‘Donuts (A) and (B).

Dunkin ‘Donuts franchises and operates retail shops donut shops for take-home and in-store consumption. Sees three growth alternatives: 1) More shops (owned or franchised), 2) a broader product range and 3) more advertising. Raises important issues relating to franchise relationships. A fusion of Dunkin ‘Donuts (A) and (B).
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Hirotaka Takeuchi
Source: Harvard Business School
17 pages.
Publication Date: Sep 22, 1983. Prod #: 584 041 PDF-ENG
Dunkin ‘Donuts (C): Growth Strategy HBR case solution