A second-year MBA business school students on board raises to his plan for a strategic consulting firm in his native Brazil to work after his graduation in 1999, he considered that the Internet market in Brazil and Latin America had boomed since 1998, he left realized . Armed with the knowledge that this new venture capital firms to copy successful U.S. business models and knowledge of the Brazilian market, he decides instead to open his own Internet company. From his use of a frame with B. .. Read more »

A second-year MBA business school students on board raises to his plan for a strategic consulting firm in his native Brazil to work after his graduation in 1999, he considered that the Internet market in Brazil and Latin America had boomed since 1998, he left realized . Armed with the knowledge that this new venture capital firms to copy successful U.S. business models and knowledge of the Brazilian market, he decides instead to open his own Internet company. From his use of a frame with B2B, B2C, C2B, and C2C segments in the U.S. Internet market research and business models, students will learn how to analyze business and to answer the question: What should the business be
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from
Dana Clyman,
Heitor Carrera
Source: Darden School of Business
23 pages.
Publication Date: Sep 19, 2000. Prod #: UV3831-PDF-ENG
E-Market Startup In Latin America, HBR case solution