In July 2007, the government of East Central Ohio Freight (ECOF) has met to decide whether to increase the company’s efforts with a volume of less than truckload (VLTL) freight. While the company was the limited experience in the business VLTL positive to date, expansion would require significant investment and expansion of the workforce to meet the expected demand. These were difficult times in the trucking business, and there was no guarantee that the company would be able to g … Read more »

In July 2007, the government of East Central Ohio Freight (ECOF) has met to decide whether to increase the company’s efforts with a volume of less than truckload (VLTL) freight. While the company was the limited experience in the business VLTL positive to date, expansion would require significant investment and expansion of the workforce to meet the expected demand. These were difficult times in the trucking business, and there was no guarantee that the company will be able to generate sufficient new business to would support the necessary commitment of resources.
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from
David W. Rosenthal
Source: North American Case Research Association (NACRA)
12 pages.
Release Date: 15, January 2009. Prod #: NA0009-PDF-ENG
East Central Ohio Freight HBR case solution