In February 2000, everything was easy, the first major chain of Internet cafes to be understood anywhere in the world, already successfully launched five stores in London to life. The company has also planned aggressive, to launch a further 50 stores across Europe by the year 2002. Easy Everything was just one of several companies. Among the British parent company easy group, which also manages easyJet airlines and several other start-up companies Stelios Haji-Ioannou, chairman and owner of easyGroup, was … Read more »

In February 2000, everything was easy, the first major chain of Internet cafes to be understood anywhere in the world, already successfully launched five stores in London to life. The company has also planned aggressive, to launch a further 50 stores across Europe by the year 2002. Easy Everything was just one of several companies. Among the British parent company easy group, which also manages easyJet airlines and several other start-up companies Stelios Haji-Ioannou, chairman and owner of easyGroup, was a charismatic and wealthy businessman for his down-to-earth, no-frills style that have come to the brand was known simply illustrate. His mission for easy everything was simple: make everything easy the cheapest way to access the Internet. He also provided easy everything as a virtual alternative to department stores, where users shop send e-mails, and could surf the internet. However, some industry experts established whether Internet cafes a viable long-term approach because of the rapid changes in technology, such as were wireless Internet access. This case is an abridged version of the IMD102.
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from
Nirmalya Kumar,
Brian Rogers
Source: IMD
2 pages.
Release Date: 1 January 2000. Prod #: IMD103-PDF-ENG
Easy Everything: The Internet Shop (shortened) HBR case solution