Stelios Haji-Ioannou, the 32-year-old CEO and founder of easyJet airline achieved profitability for the first time in 1999, almost four years after the launch of its London-based, low-cost carriers. The concept behind easyJet was to the masses to offer low-cost airline service, and the airline achieved this by an efficiency-driven operating model, creating brand awareness and maintaining high customer satisfaction. A central question in the case is whether the airline more … Read more »

Stelios Haji-Ioannou, the 32-year-old CEO and founder of easyJet airline achieved profitability for the first time in 1999, almost four years after the launch of its London-based, low-cost carriers. The concept behind easyJet was to the masses to offer low-cost airline service, and the airline achieved this by an efficiency-driven operating model, creating brand awareness and maintaining high customer satisfaction. A central question in the case is whether the airline will continue to grow and survive in the highly competitive, low-cost segment of the market. In 2000, Haji-Ioannou was anxious to try his hand on the introduction of other companies, it began a chain of Internet cafes. Some questioned whether Haji-Ioannou would be able to maintain its low-cost business model successfully transmitted to Internet cafes. Undeterred Haji-Ioannou moved ahead with its plan to create everything easy, with the belief that he surf a profit by encouraging customers on the Internet, e-mails and to make online shop. A 2002 and 2001 ECCH winners.
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from
Nirmalya Kumar,
Brian Rogers
Source: IMD
4 pages.
Release Date: 1 January 2000. Prod #: IMD100-PDF-ENG
EasyJet: The Web Favorite Airline (shortened) HBR case solution