A decade after BusinessWeek said the competition between eBay Inc. and Amazon.com “a defining moment for e-commerce,” Amazon has established itself as the leader. eBay will need to decide which strategy to use in order to gain the upper hand maintain their current platform business model or a radical change by transforming it into a self-service.

A decade after BusinessWeek said the competition between eBay Inc. and Amazon.com “a defining moment for e-commerce,” Amazon has established itself as the leader. eBay will need to decide which strategy to use in order to gain the upper hand. maintain their current platform business model or a radical change by transforming it into a self-service
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from
Ramon Casadesus-Masanell,
Anant Thaker
Source: Harvard Business School
5 pages.
Release Date: 3 April 2012. Prod #: 712406-PDF-ENG
eBay Inc. and Amazon.com (B) HBR case solution

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