Once the largest sugar producer in Spain’s Ebro Puleva company has rice noodles second largest enterprises have been transformed by a series of international acquisitions in the world’s largest companies and package. In 2009, chairman Antonio Hernandez Callejas must decide how to proceed now that the company’s sugar business was sold. A specific issue is whether the company should its dairy business, selling the limited to Spain. The case discusses the company’s branding strategy, concept for integration and Organ … Read more »

Once the largest sugar producer in Spain’s Ebro Puleva company has rice noodles second largest enterprises have been transformed by a series of international acquisitions in the world’s largest companies and package. In 2009, chairman Antonio Hernandez Callejas must decide how to proceed now that the company’s sugar business was sold. A specific issue is whether the company should its dairy business, selling the limited to Spain. The case discusses the company’s branding strategy, concept for integration and organizational structure used to manage a global business. The case also describes some changes in consumer behavior and the retail food market by the global financial crisis brought.
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from
David E. Bell
Antonio Garcia de Castro,
Reina Rocio Paniagua,
Mary Shelman
Source: Harvard Business School
31 pages.
Release Date: 23 December 2009. Prod #: 510026-PDF-ENG
Ebro Puleva HBR case solution

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