Describes a leading pharmaceutical company approach to the development of e-business functions across the entire organization. Highlights the company’s decision to approach e-business on a centralized manner.

Describes a leading pharmaceutical company approach to the development of e-business functions across the entire organization. Highlights the company’s decision to approach e-business on a centralized manner.
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from
Andrew McAfee,
Carin-Isabel Knoop,
Cate Reavis
Source: Harvard Business School
21 pages.
Release Date: 09 May, 2001. Prod #: 601057-PDF-ENG
eBusiness @ Novartis HBR case solution