Describes the history and current situation in the pharmacy industry, including competition from new dealers and internet drugstores. Eckerd, one of the top four drug chains have to decide how to position themselves for the future.

Describes the history and current situation in the pharmacy industry, including competition from new dealers and internet drugstores. Eckerd, one of the top four drug chains have to decide how to position themselves for the future.
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from
Michael E. Porter,
John C. Kelleher
Source: Harvard Business School
23 pages.
Publication Date: Jun 10, 1999. Prod #: 799 141 PDF-ENG
Eckerd Corp. HBR case solution