Edmund published a price leader in automotive pounds (600,000 units per year) and over the Internet (16,000 users per day and growing). The site can be visited at www.edmunds.com. In the market, it makes money selling books. In the marketspace, they make their money on invitations – referring customers auto-By-Tel, a car-shopping service and GEICO, an auto insurer, among others.

Edmund published a price leader in automotive pounds (600,000 units per year) and over the Internet (16,000 users per day and growing). The site can be visited at www.edmunds.com. In the market, it makes money selling books. In the marketspace, they make their money on invitations – referring customers auto-By-Tel, a car-shopping service and GEICO, an auto insurer
others.
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from
John J. Sviokla
Source: Harvard Business School
14 pages.
Publication Date: Jul 22, 1996. Prod #: 397016-PDF-ENG
Edmund’s – www edmunds.com HBR solution of the case.