Effective presentations do not just happen, they are the result of careful planning and practice. The more appropriate to audience, situation and theme of your planning and delivery, the more likely it is that you reach your goal is communication. An active, engaged audience is one of the spokesmen of the greatest assets.

Effective presentations do not just happen, they are the result of careful planning and practice. The more appropriate to audience, situation and theme of your planning and delivery, the more likely it is that you reach your goal is communication. An active, engaged audience is one of the spokesmen of the greatest assets.
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from
Therese M. Hofmann,
Deanne F. Womack
J. Janelle Shubert
5 pages.
Publication Date: Jul 10, 1990. Prod #: 391011-PDF-ENG
Effective Business Presentations HBR case solution