Trends in online piracy reached a record level and threaten traditional industry supply chains. Music, movies, print media and software are just some of the most vulnerable pirated content online. The recent surge in piracy historically attributed to the digital revolution, the introduction of the World Wide Web, and the growth of broadband technologies, rather than a sudden change in consumer behavior. The digital and internet paradigm shift has changed fundamentally supply chain ecosystem … Read more »

Trends in online piracy reached a record level and threaten traditional industry supply chains. Music, movies, print media and software are just some of the most vulnerable pirated content online. The recent surge in piracy historically attributed to the digital revolution, the introduction of the World Wide Web, and the growth of broadband technologies, rather than a sudden change in consumer behavior. The digital and internet paradigm shift has changed fundamentally supply chain ecosystems, and opened the door to greater acts of piracy. Under these new ecosystems, digital rights management (DRM) has proved ineffective to stop piracy. In addition, DRM systems have been shown to deter legitimate buyers. A new approach to fight piracy is to consider needed for the recent changes in the supply chain ecosystems. Several industry leaders to demonstrate solutions with technology and innovative business models that encourage consumers to legitimate consumption and simultaneous use of piracy. Given these examples, industries online piracy through the combination of appropriate technologies, innovative business models and deal analytics piracy in the developing supply chain ecosystems.
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Hasshi Sudler
Source: Business Horizons
9 sides.
Release Date: 15, March 2013. Prod #: BH516-PDF-ENG
Effectiveness of anti-piracy technology: the search for appropriate solutions for developing online piracy case HBR solution

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