In the course of 12 months in 1997 and 1998 egghead management has shut down its 180 brick and mortar retail and move to an electronic memory. The case describes the development of this process and the role of its CEO George Orban and raises questions about the future of the company.

In the course of 12 months in 1997 and 1998 egghead management has shut down its 180 brick and mortar retail and move to an electronic memory. The case describes the development of this process and the role of its CEO George Orban and raises questions about the future of the company.
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from
V. Kasturi Rangan,
Marie Bell
Source: Harvard Business School
24 pages.
Release Date: 8 February 1999. Prod #: 599 093 PDF-ENG
Egghead to Egghead.com (A) HBR case solution

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