eHarmony CEO needs to decide how to respond to imitations of its business model, attacks by competing models and rise of substitutes. The case provides four options to these threats and asks students to choose one, after analyzing the company’s strategy. The analysis begins with an understanding of the value proposition, as derived from errors of substitutes. It goes to investigate the industrial structure and important differences between the various niches. Students can be a … Read more »

eHarmony CEO needs to decide how to respond to imitations of its business model, attacks by competing models and rise of substitutes. The case provides four options to these threats and asks students to choose one, after analyzing the company’s strategy. The analysis begins with an understanding of the value proposition, as derived from errors of substitutes. It goes to investigate the industrial structure and important differences between the various niches. Students can then analyze the essence of a focused differentiation strategy and understand the importance of expensive strategic considerations. You can also estimate the size of competitive advantage eHarmony is over two other competitors before articulate threats to sustainability that will help all of them, choose one of four options.
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January Mikolaj Piskorski,
Hanna halaburda,
Troy Smith
Source: HBS Premier Case Collection
26 pages.
Release Date: 1 July 2008. Prod #: 709 424 PDF-ENG
eHarmony HBR case solution