“El Mawardy jewelry was an Egyptian jewelry company in Cairo, Egypt., The company was able to attract many customers due to its competitive and has many styles, quality products at competitive prices., The friendly atmosphere and the individual services provided by the sales staff helped the company a competitive advantage over its competitors. Mawardy The family was able to build on their success and opened several branches in Egypt. In 2009, the financial cris … Read More »

“El Mawardy jewelry was an Egyptian jewelry company in Cairo, Egypt., The company was able to attract many customers due to its competitive and has many styles, quality products at competitive prices., The friendly atmosphere and the individual services provided by the sales staff helped the company a competitive advantage over its competitors. Mawardy The family was able to build on their success and opened several branches in Egypt. in 2009, made the financial crisis, Egypt and many businesses were adversely affected. Faced with this challenge and the dream to go international, family Mawardy began to pull various possibilities., the company had many options to consider, but they decided to focus on Qatar and the UK.’s family than any alternative and started to measure their advantages and disadvantages . Mawardy The family needed to decide whether it is better now or later, they extend also necessary to think about where first expand – .. Qatar or the United Kingdom “
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from
Marina Apaydin,
Starting Mostafa,
Sherif Salem,
Ali Tawfik,
Jylan Sekaly,
Purple Mehrez
Source: Ivey Publishing
11 pages.
Release date: 30 June 2011. Prod #: W11282-PDF-ENG
El Mawardy jewelry: expansion during a recession HBR case solution

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