Started as an eBay for services eLance promises to leverage the power of the Internet, not only to the way services are bought and sold, but change the fundamental dynamics of the world economy. Based on theories set in HBR article by Tim Malone and Robert leaves divers, eLance allows individuals and businesses to buy and sell services with a RFP-pricing model. Will be the next eLance eBay? The case examines the challenges eLance as the team tried, offered … Read more »

Started as an eBay for services eLance promises to leverage the power of the Internet, not only to the way services are bought and sold, but change the fundamental dynamics of the world economy. Based on theories set in HBR article by Tim Malone and Robert leaves divers, eLance allows individuals and businesses to buy and sell services with a RFP-pricing model. Will be the next eLance eBay? The case examines the challenges eLance as the team tries, both a new means for the exchange of professional services in the market and develop an online services model that can succeed in the increasingly competitive and profit-conscious Internet economy.
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Lynda M. Applegate
Kristin Kohler
Source: Harvard Business School
21 pages.
Publication Date: Oct 28, 2000. Prod #: 801224-PDF-ENG
eLance.com: Building a Professional Services Marketplace HBR case solution

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