Discusses the strategic challenges Electronic Arts in 1995 as they try to maintain their leading position in the video game industry. Deals with the development, competitive landscape and key trends in the industry, as well as the position and strategy of Electronic Arts.

Discusses the strategic challenges Electronic Arts in 1995 as they try to maintain their leading position in the video game industry. Deals with the development, competitive landscape and key trends in the industry, as well as the position and strategy of Electronic Arts.
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from
Robert A. Burgelman,
Carrie C. Oliver
Source: Stanford Graduate School of Business
16 pages.
Release date: 01 August 1997. Prod #: SM24-PDF-ENG
Electronic Arts in 1995 HBR case solution