Examines the changes taking place. At Eli Lilly in response to the globalization of the pharmaceutical industry Identifies the steps taken by management problems currently faced, and the challenges for the future. Allows examination of the process of implementing a global strategy of the central perspective.

Examines the changes taking place. At Eli Lilly in response to the globalization of the pharmaceutical industry Identifies the steps taken by management problems currently faced, and the challenges for the future. Allows examination of the process of implementing a global strategy of the central perspective.
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Michael Y. Yoshino,
Thomas W. Malnight
Source: Harvard Business School
29 pages.
Publication Date: Sep 10, 1990. Prod #: 391032-PDF-ENG
Eli Lilly and Co. (A): Globalization HBR case solution