Purpose: Purpose is what you are aiming for. It’s the single most important thing to be considered when evaluating your business. The goal is the driving force behind all of your actions. The question is, how do you get there? By setting your goals only.
You’ve probably already figured this out but it’s an obvious fact: there is no such thing as an action without a cause. There are some exceptions. The most common example of this is to push a button to open a door.
The other fact: just because you don’t see a specific action as a function of cause and effect, it doesn’t mean it isn’t one. For example, what if you walk across the street and someone jumps out of the bushes? That action has a specific cause and effect.
Both of these examples illustrate a big risk. You can either get hit by a car or fall in the bushes. The risk here is that if the car hits you, you’ll lose one leg and possibly the other.
While that may not seem like a big risk, the fact is that it could be. If you’re in a situation where the balance between risk and purpose is skewed, you’ll get hurt. That means you have to learn to balance the forces.
Case Study Solution: In his second book, HBR Case Solutions, Seth Godin presents two opposite ways to balance purpose and risk. The first is called “balance on purpose” and the second is called “pulling back from the edge.” There is a subtle difference between these two perspectives, which is very important.
Pullback from the edge, or purposelessness, is a temporary solution. What happens if you decide to pull back from the edge? Well, you might not get hit by a car, but you won’t be in a situation where you can safely handle the potential consequences of pulling back from the edge.
In his book, HBR Case Solutions, Seth shows us a case study solution to this problem. He says, when starting a new business, don’t think about how you will get your product to market. Start by thinking about the big picture.
When thinking about your business from a bigger perspective, think about how you will get your customers to buy your product. Instead of just thinking about how you will get your product to market, start thinking about how you will get your customers to buy your product. By thinking about how you will get your customers to buy your product, you’re learning to balance purpose and risk.
The Case Study Solution provided in this article is about why people fail to realize they’re risking more by trying to be greedy instead of being balanced. Let’s face it.
In order to make money in the market today, you have to understand that both opportunity and risk are present. Neither one is neutral. Youneed to think about them both.