This case is about the implementation of a strategic initiative to Grand Circle Corporation, a major international tour operators in the United States, sending more than 1 million Americans retired abroad since 1985. Having launched the Grand Circle Foundation in 1992, the owners come to the realization in 2003 that it is not achieving its original mission. The case describes the challenges facing the company in trying to philanthropy as part of their business model rather Embed ago … Read more »

This case is about the implementation of a strategic initiative to Grand Circle Corporation, a major international tour operators in the United States, sending more than 1 million Americans retired abroad since 1985. Having launched the Grand Circle Foundation in 1992, the owners come to the realization in 2003 that it is not achieving its original mission. The case describes the challenges facing the company philanthropy as part of their business model, rather than that it turned to embed a side show in the attempt. The reader with a series of unanswered questions about what the owner is Alan and Harriet Lewis should do.
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from
James Henderson
Source: Babson College
25 pages.
Release Date: 2 November 2007. Prod #: BAB130-PDF-ENG
Embedding Social Responsibility into Grand Circle Society HBR case solution

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