The good news is that there are many possible solutions to this dilemma. We’ve recently analyzed the HBR Case Solutions and found one that was very similar to one we’d found for Novo Nordisk.
Our HBR Case Solution for Novo Nordisk was much more detailed than the Novo Nordisk one, but it also came with a case study and additional resources. These were some of the things we found in our HBR Case Solution. See if they apply to your organization:
Are the people working in your organization aware of your internal corporate goals? (The HBR Case Solution uses the word “share” to indicate that a company has shared its values.) Are these employees fully engaged in their jobs and/or are they feeling disengaged from their work? To have the highest level of engagement and commitment, you have to help your people understand and support your own set of internal corporate goals and values.
Have your employees been trained on your values and the culture? Are they committed to following and respecting the corporate code of ethics? To get a high level of engagement, your people need to know your company’s culture.
The role of employees as partners in the development of your company’s values is an important part of embedding sustainability. Many people think that embedding sustainable practices and values in employees is too cumbersome. Your HR department can help you develop ways to build a strong support network of employees who are engaged with your business. Are your employees willing to take action on your company’s policies and vision? This is important. In fact, it’s a standard part of embedding sustainability. When your employees are committed to working for your company and to helping you achieve your company’s sustainability goals, they will be the key to success.
It’s the Design Decision – You’re Not Okay With What You’ve Done Yet. You may have done some of the best work you could do for your company. You may be doing the best you can to meet the goals that are set forth by your company’s sustainability strategy.
Unfortunately, you may not have met or exceeded the company’s own goals. This is a case where it’s time to rethink the way you’re doing things and set yourself apart from the competition.
The challenge is to go beyond what’s acceptable within the confines of your company’s sustainability strategy. And you have to do this without reducing the level of commitment and engagement that you’ve achieved. To do this, you must re-examine the core principles that have driven your company’s efforts for sustainability.
The best thing about embedding sustainability is that it opens up a whole new way of thinking about how your business model works. It gives you the opportunity to critically examine how you currently work and how you can improve your approach to sustainability.
By using Case Study Solutions, a human resource manager can develop internal competencies that allow your company to properly embed sustainability. You can also empower your employees and their commitment to your company’s strategic goal.