The General Manager of Saudi distributorship Fujifilm has to decide on a relaunch strategy for Fujifilm cameras in Saudi Arabia.

The General Manager of Saudi distributorship Fujifilm has relaunched on a strategy for Fujifilm cameras in Saudi Arabia.
Decide
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from
John A. Quelch,
Yoshinori Fujikawa
Source: Harvard Business School
17 pages.
Publication Date: Sep 25, 1996. Prod #: 597029-PDF-ENG
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