This case can be used to show students the importance of market definition, segmentation, targeting and positioning for the success of a company are. It can also be used to (re) introduce students to the issues surrounding diversity marketplace.

This case can be used to show students the importance of market definition, segmentation, targeting and positioning for the success of a company are. It can also be used to (re) introduce students to the issues surrounding diversity marketplace.
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from
Geraldine R. Henderson,
Cheri D. Cannon
Source: Darden School of Business
18 pages.
Publication Date: Dec 15, 2003. Prod #: UV2936-PDF-ENG
Emerge Magazine: The Business of Ethnic Publishing HBR case solution

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