This article deals with the relevance of Corporate Social Responsibility (CSR) for the engagement of employees, including the impact on their motivation, identity and sense of meaning and purpose. It examines three different ways in which companies their employees engage through CSR: a transactional approach in which programs are conducted to meet the needs of employees who want to take part in the CSR efforts of a business, a relational approach, based on a psychological contract, based emphasizes social respons … Read more »

This article deals with the relevance of Corporate Social Responsibility (CSR) for the engagement of employees, including the impact on their motivation, identity and sense of meaning and purpose. It examines three different ways in which companies their employees engage through CSR: a transactional approach in which programs are conducted to meet the needs of employees who want to take part in the CSR efforts of a business, a relational approach, based on a psychological contract, based emphasizes social responsibility and development approach of social responsibility in a company to activate and develop its employees to want to be responsible corporate citizens
leadership.
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from
Philip Mirvis
Source: California Management Review
25 pages.
Release Date: 1 August 2012. Prod #: CMR517-PDF-ENG
Employee engagement and CSR: Transactional, Relational and development approaches HBR case solution