By the fall of 2011 Enchanting Travels had scored in the last four years grown rapidly at an average annual rate of 51%. With this success, the growth on the inaugural minds was: If they continue to grow the business? And if so, should be how fast they grow? Which investment would have to make it to make it grow? By answering these questions based on the fundamental question of “why grow up?” The founders have decided on more growth for Enchanting Travels. The need to develop a methodology and framework for deali … Read more »

By the fall of 2011 Enchanting Travels had scored in the last four years grown rapidly at an average annual rate of 51%. With this success, the growth on the inaugural minds was: If they continue to grow the business? And if so, should be how fast they grow? Which investment would have to make it to make it grow? By answering these questions based on the fundamental question of “why grow up?” The founders have decided on more growth for Enchanting Travels. The need to develop a methodology and framework for dealing with their questions, ask the founder to help students this important strategic decision and a list of what they think the growth rates are to be prepared challenges.
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from
Edward D. Hess
Source: Darden School of Business
4 pages.
Release Date: 14 December 2011. Prod #: UV5325-PDF-ENG
Enchanting Travels (B) HBR case solution