Presents an analysis of the decision to launch new products. The main topics for discussion are: sunk costs, extra costs and cannibalization, shared facilities, and the treatment of inflation.

Presents an analysis of the decision to launch new products. The main topics for discussion are: sunk costs, extra costs and cannibalization, shared facilities, and the treatment of inflation
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from
Artur Raviv,
Jan M. Henrich,
Gero Roeder K. Stein
Source: Kellogg School of Management
11 pages.
Release Date: 1 January 2003. Prod #: KEL083-PDF-ENG
Energy Gel: A New Product Introduction (A) HBR case solution