There is a new wave of business communication tools like blogs, wikis and group messaging software to allow (the author together as “Enterprise 2.0”), which spontaneously for more knowledge-based cooperation. These new tools, the author claims, may well supplant other communication and knowledge management systems with their superior ability, tacit knowledge, best practices and relevant experiences from throughout the company to capture and easily available, more use … Read more »

There is a new wave of business communication tools like blogs, wikis and group messaging software to allow (the author together as “Enterprise 2.0”), which spontaneously for more knowledge-based cooperation. These new tools, the author claims, may well supplant other communication and knowledge management systems with their superior ability, tacit knowledge, best practices and relevant experiences from throughout the company to capture and easily available to more users. This article offers a paradigm shift that underscores the special properties of these new technologies. The resulting organizational communication patterns can be very productive and highly collaborative environments by both lead the practices of knowledge work and its outputs more visible. Based on case studies and survey data, the article offers a number of managers, general rules for the application of new technologies. First, create a culture receptive to prepare the way for new practices. Second, to enable a common platform for a collaboration infrastructure. Third, plan to change an informal introduction of technologies rather than a more formal procedures. And fourthly, secure management support and leadership. Even when implanted and implemented well, these new technologies will certainly bring with them new challenges. These tools can also reduce management’s ability to exercise unilateral control and a degree of negativity express. Whether a company’s leaders really want this to happen and will be able to resist the temptation to silence dissent is an open question. Employees must play a delicate role in 2.0 technologies, want to be successful enterprise.
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Andrew McAfee
Source: MIT Sloan Management Review
10 pages.
Release date: 01 April, 2006. Prod #: SMR200-PDF-ENG
Enterprise 2.0: The Dawn of Emergent Collaboration HBR case solution