In India, the air traffic in the early twentieth century, especially between big cities and has driven in the past by companies. However, there are a number of relatively unused airfields near or smaller cities. Potential way of generating demand for air travel in these places This information would require a thorough understanding of existing travel options and the design of a flight offering that can successfully compete with these options. The three-part case describes a methodology … Read more »

In India, the air traffic in the early twentieth century, especially between big cities and has driven in the past by companies. However, there are a number of relatively unused airfields near or smaller cities. Potential way of generating demand for air travel in these places This information would require a thorough understanding of existing travel options and the design of a flight offering that can successfully compete with these options. The three-part case describes a methodology to the corresponding new air travel and offer an assessment of the extent of potential demand in this context. In the first part (A), traffic types compete and examined the properties identified for the construction of a new air traffic lowered. A choice-based conjoint experiment designed and pilots obtained and analyzed data.
«Hide

from
Jayaram Holla
Rishikesha Krishnan,
Srinivas Prakhya
Source: Indian Institute of Management Bangalore
26 pages.
Release Date: 1 March 2012. Prod #: IMB365-PDF-ENG
Estimate demand for a new regional transport aircraft (A) HBR case solution