Today’s Internet-based world has certainly made it easier for businesses to acquire, store and transmit detailed information like never before. But with these gains in speed and efficiency have come more complex – and sometimes conflicting – expectations of how companies should collect, preserve and disclose this information. Consumers, employees and other stakeholders to access and share any kind of information related to individual habits, personal preferences and privately held … Read more »

Today’s Internet-based world has certainly made it easier for businesses to acquire, store and transmit detailed information like never before. But with these gains in speed and efficiency have come more complex – and sometimes conflicting – expectations of how companies should collect, preserve and disclose this information. Access consumers, employees and other stakeholders and used to exchange all kind of information related to individual habits, personal preferences and privately held beliefs that are all kept under wraps, but are now largely out of our hands. Considering how radically virtual networks have transformed the nature of our social interactions – including those companies connect with their stakeholders – experts have begun, the need for an ethical framework that is uniquely designed to tackle the complexity of phenomena in the game under This new stress scenario. This article looks at “Network Ethics” – an integrated vision of the ethical problems as the management of Internet-driven networks are connected – and emphasizes the need for a careful analysis not only financial and relational drivers, but also ethical. Tone, aware, careful ethical judgment is an essential tool for managers in order to “understand the appropriateness of stakeholder ethical standards and to build fruitful relationships with stakeholders based on trust.
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Antonino Vaccaro
Source: IESE Insight Magazine
7 pages.
Release Date: 15, June 2011. Prod #: IIR052-PDF-ENG
Ethics hold the key to network contradictions HBR case solution