The Walt Disney Co. theme parks historically thrived on stress were based on a formula excellent customer service and a great physical environment. The formula has proven successful in Japan and the United States. With the opening of the controversial Euro Disney in France, but it has therefore doubted the international appeal of the formula. The case documented problems with Euro Disneyland involved. Examines the transferability of a successful service concept across inte … Read more »

The Walt Disney Co. theme parks historically thrived on stress were based on a formula excellent customer service and a great physical environment. The formula has proven successful in Japan and the United States. With the opening of the controversial Euro Disney in France, but it has therefore doubted the international appeal of the formula. The case documented problems with Euro Disneyland involved. Examines the transferability of a successful service concept across international borders.
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from
Gary W. Loveman,
Leonard A. Schlesinger,
Robert T. Anthony
Source: HBS Premier Case Collection
23 pages.
Publication Date: Aug 13, 1992. Prod #: 693 013 PDF-ENG
Euro Disney: The First 100 Days HBR case solution

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