This case is being investigated as the public reputation of a profession developed as its membership changes. The public reputation of a professional relies on its association to ensure credibility through rigorous certification and self-control that its members place client interests line. It shows that, if associations differ from that goal and focus instead on the welfare of their members suffer the benevolence of the public profession.

This case is being investigated as the public reputation of a profession developed as its membership changes. The public reputation of a professional relies on its association to ensure credibility through rigorous certification and self-control that its members place client interests line. It shows that, if associations differ from that goal and focus instead on the welfare of their members suffer the benevolence of the public profession.
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Ashish Nanda
Source: Harvard Business School
3 pages.
Release Date: 7 January 2004. Prod #: 904 052 PDF-ENG
Development of public reputation of a profession (A) HBR case solution