Reviews recent trends and the development of this emerging industry portal, highlighting the competitive position of the industry key participants. The business model of Excite, Inc., and its main competitors are presented. In addition, the case looks to the new supplier portal on the market such as online service providers and large media companies, and describes how these players can affect the original portal players. Teaching Purpose: To demonstrate Written as one of the leading search en … Read more »

Reviews recent trends and the development of this emerging industry portal, highlighting the competitive position of the industry key participants. The business model of Excite, Inc., and its main competitors are presented. In addition, the case looks to the new supplier portal on the market such as online service providers and large media companies, and describes how these players can affect the original portal players. Teaching Purpose: To demonstrate Written as one of the leading search engines, Excite, makes the transition into the portal market. Intended as part of a course, a module, such as the Internet are leading to the creation of new industries has taught.
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Stephen P. Bradley,
Kelley Porter
Source: Harvard Business School
21 pages.
Publication Date: Oct 19, 1998. Prod #: 799 044 PDF-ENG
Excite, Inc. – 1998 HBR case solution