This case reminds the announced terms of five prominent acquisitions from the late 1990s, and asks the student to an interim strategy for the integration of the target companies in the buyer before. The five acquisitions are America Online / Time Warner, British Petroleum / Amoco, Daimler-Benz/Chrysler, Union Pacific / Southern Pacific and Warner-Lambert/Agouron Pharmaceuticals. The objectives of the case are: 1) to the link of the post-merger integration approach with the strategic motives for highlighting … Read more »

This case reminds the announced term of five prominent acquisitions from the late 1990s, and asks the students to a preliminary strategy for the integration of the target companies in the buyer before. The five acquisitions are America Online / Time Warner, British Petroleum / Amoco, Daimler-Benz/Chrysler, Union Pacific / Southern Pacific and Warner-Lambert/Agouron Pharmaceuticals. The objectives of the case are: 1) to highlight the links between post-merger integration approach with the strategic rationale for the acquisition, 2) to consider the range of possible challenges for a successful post-merger integration, 3 ) to explore the varieties of the integration strategy, particularly around decisions on the autonomy of the target company within the purchaser, the importance of mutual dependence between the buyer and the target, and the need for speed of integration.
This is a Darden case study.
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from
Robert F. Bruner,
Chad Rynbrandt
Source: Darden School of Business
7 pages.
Publication Date: Oct 27, 2000. Prod #: UV0464-PDF-ENG
Exercises in the strategy of post-merger integration HBR case solution