The case describes an innovative business model offers wine and a French cultural experience to North American markets. Students are given the opportunity to learn and export business travel experience on the challenges of the revival of a 1000 year old castle, farmhouse and vineyard in building a viable wine. The case relates to an on-line, 15-minute video that includes an interview with the entrepreneur, pictures of the property and Montlaur statements about guedelon Castle, a medieval constructi … Read more »

The case describes an innovative business model offers wine and a French cultural experience to North American markets. Students are given the opportunity to learn and export business travel experience on the challenges of the revival of a 1000 year old castle, farmhouse and vineyard in building a viable wine. The case relates to an on-line, 15-minute video that includes an interview with the entrepreneur, pictures of the property and Montlaur statements about guedelon Castle, a medieval building projects.
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Iris Berdrow
Source: Ivey Publishing
15 pages.
Release Date: 24, January 2012. Prod #: W11769-PDF-ENG
Experience Wine.com: Monte Lauro Vineyards history HBR case solution