Extreme CCTV, a start-up company, specializing in closed-circuit television equipment is looking at purchasing one of his partners, Derwent Systems Ltd – a leading European manufacturer of infrared heaters. The two companies have been successful in promoting each other’s products in their respective markets, now Derwent founder wants to retire. Without Derwent founder Extreme CCTV will lose the ability to Derwent complementary products in North America to sell and will have t … Read more »

Extreme CCTV, a start-up company, specializing in closed-circuit television equipment is looking at purchasing one of his partners, Derwent Systems Ltd – a leading European manufacturer of infrared heaters. The two companies have been successful in promoting each other’s products in their respective markets, now Derwent founder wants to retire. Without Derwent founder Extreme CCTV will lose the ability to Derwent complementary products in North America to sell and need for a different approach, looking to sell its products on the European market. The president and founder of Extreme CCTV has to decide whether to go with the purchase of Derwent and how to manage both companies, while preparing for an IPO.
«Hide

from
Stewart Thornhill,
Ken Mark
Source: Ivey Publishing
19 pages.
Publication Date: Jun 27, 2002. Prod #: 902M15-PDF-ENG
Extreme CCTV HBR case solution