Fabindia is a for-profit Indian trading company with the stated aim of providing employment to weavers and traditional handicraft artisans in rural India. Founded in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer directed distributors of apparel, home textiles, organic food and body care products and plans to expand further. Given their mission, their supply chain is fragmented, geographically dispersed and unpredictable. Can they overcome these challenges a … Read more »

Fabindia is a for-profit Indian trading company with the stated aim of providing employment to weavers and traditional handicraft artisans in rural India. Founded in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer directed distributors of apparel, home textiles, organic food and body care products and plans to expand further. Given their mission, their supply chain is fragmented, geographically dispersed and unpredictable. Can they overcome these challenges and still grow profitably, while committed to their mission?
To maximize their effectiveness, color cases should be printed in color.
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from
Mukti Khaire
Source: Harvard Business School
24 pages.
Release Date: 20, March 2007. Prod #: 807113-PDF-ENG
Fabindia Overseas Pvt. Ltd. HBR case solution