How Facebook topped one billion monthly visitors in October 2012 continued the online social network to the question of how best to monetize its traffic surging face. The company could make further investments in new products, advertising, representing the majority of the revenue so far, or focus on the Facebook platform and help third-party developers and distribute their own applications. After a highly anticipated largely disappointing initial public offering (IPO), Facebook share … Read more »

How Facebook topped one billion monthly visitors in October 2012 continued the online social network to the question of how best to monetize its traffic surging face. The company could make further investments in new products, advertising, representing the majority of the revenue so far, or focus on the Facebook platform and help third-party developers and distribute their own applications. After a highly anticipated largely disappointing initial public offering (IPO), Facebook shares have steadily declined. It was critical to identify for the Facebook team to sustainable growth, particularly as more of its users accessed the site via mobile devices.
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January Mikolaj Piskorski,
Thomas R. Eisenmann,
David Chen,
Brian Feinstein,
Aaron Smith
Source: HBS Premier Case Collection
41 pages.
Release Date: 18, March 2008. Prod #: 808 128 PDF-ENG
Facebook HBR case solution