Explains FCB and Publicis advertising agency partner in a global alliance, together with its customers to deliver excellent service. Can be used with FCB and Publicis (A) can be used: Forming the alliance, and (C): The German-led network.

Explains FCB and Publicis advertising agency partner in a global alliance, together with its customers to deliver excellent service. Can be used with FCB and Publicis (A): Forming the alliance, and (C). The German-led network
«Hide

from
Rosabeth Moss Kanter,
Kalman D. Applbaum,
Pamela Yatsko
Source: Harvard Business School
15 pages.
Publication Date: Jan 26, 1993. Prod #: 393100-PDF-ENG
FCB and Publicis (B): Managing Diversity client and country HBR case solution