Federal Express package is a small airline in the United States. After initial heavy losses, it is now profitable. Management checks the services offered by the company and believes that there is a great potential for “Courier Pak,” an overnight document delivery service which currently has limited sales. Stresses range policy and market analysis.

Federal Express package is a small airline in the United States. After initial heavy losses, it is now profitable. Management checks the services offered by the company and believes that there is a great potential for “Courier Pak,” an overnight document delivery service which currently has limited sales. Stresses range policy and market analysis.
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from
Christopher H. Lovelock
Source: Harvard Business School
14 pages.
Release date: 01 November 1978. Prod #: 579040-PDF-ENG
Federal Express (B) HBR case solution

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