Describes the most important events in the start-up of Federal Express. Outlines of the company’s value proposition and gives an overview of the main contenders in the air freight industry. This case is with Teledesic (Abridged), HBS No. 9-804-096, which used an unusual project, with a value proposition similar to Federal Express’ describes. A revised version of an earlier case.

Describes the most important events in the start-up of Federal Express. Outlines of the company’s value proposition and gives an overview of the main contenders in the air freight industry. This case is with Teledesic (Abridged), HBS No. 9-804-096, which uses a failed project with a value proposition similar to Federal Express’ describes. A revised version of an earlier case.
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Christopher H. Lovelock
Source: Harvard Business School
3 pages.
Publication Date: Nov 18, 2003. Prod #: 804095-PDF-ENG
Federal Express: Early History HBR case solution

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