This case is for strategy and courses that focus on competitive dynamics. Consequently, FedEx, if it was the only international express freight delivery company with direct flights into such major Chinese cities such as Shanghai, Beijing and Shenzhen and a virtual monopoly on the southern Chinese international express delivery market to the competition, which took had some of the gloss off FedEx in China. Leadership in the fast-growing, highly competitive Chinese … Read more »

This case is for strategy and courses that focus on competitive dynamics. Consequently, FedEx, if it was the only international express freight delivery company with direct flights into such major Chinese cities such as Shanghai, Beijing and Shenzhen and a virtual monopoly on the southern Chinese international express delivery market to the competition, which took had some of the gloss off FedEx in China. Leadership in the fast-growing, highly competitive Chinese market was the key to Express Shipping by FedEx international strategy. Some of the topics students need to decide what these agreements and joint ventures could FedEx’s business in China, and how it should react to the increasingly crowded market.
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from
Ming-Jer Chen,
Leong Jin
Source: Darden School of Business
21 pages.
Release Date: 18, May 2009. Prod #: UV3912-PDF-ENG
FedEx Express in the Chinese Market: Face-Off in the Forbidden City HBR case solution