The Festival by the Sea (FBTS) successfully by all accounts except financially. As the General Manager to check the recent performance of the festival, they also noted several challenges lie ahead. The event industry needs more trained professionals, ethical issues need to be clarified, temporary workers and volunteers must be successfully hired and retained, and sponsors must be tightened to cover the cost of the New Brunswick Festival. The general manager must deter … Read more »

The Festival by the Sea (FBTS) successfully by all accounts except financially. As the General Manager to check the recent performance of the festival, they also noted several challenges lie ahead. The event industry needs more trained professionals, ethical issues need to be clarified, temporary workers and volunteers must be successfully hired and retained, and sponsors must be tightened to cover the cost of the New Brunswick Festival. The general manager must determine how to ensure the viability of FBTS.
«Hide

from
Tim Agarwala,
Cathie M. Hurley,
Paula A. Levesque,
Siddharth Sathe,
Eduardo Vargas
Zaur Khoutyz
Source: Ivey Publishing
18 pages.
Release Date: 27 July 2006. Prod #: 906M33-PDF-ENG
Festival by the Sea HBR case solution