This case represents an application of conjoint analysis in a financial services company setting. It is best used in a course on market research. Need additional income from a fund’s decision in the case focuses on generating a fund manager. To do this, he needs to determine a new pricing structure for the Fund. The case provides students with the results of the conjoint analysis and real-world demands that they work through this analysis, the pricing and profit implications.

This case represents an application of conjoint analysis in a financial services company setting. It is best used in a course on market research. Need additional income from a fund’s decision in the case focuses on generating a fund manager. To do this, he needs to determine a new pricing structure for the Fund. The case provides students with the results of the conjoint analysis and real-world demands that they work through this analysis, the pricing and profit implications.
This is a Darden case study.
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Ronald T Wilcox
Source: Darden School of Business
5 pages.
Publication Date: May 20, 2003. Prod #: UV0323-PDF-ENG
Fidelity Incorporated: Price, Fidelity Blue Chip Growth Fund HBR case solution

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