For computer software companies, software piracy represented a major loss of potential revenue. In response to the trade in pirated software, computer software companies together into an international political lobby organization, the banded Business Software Alliance (BSA). Single charter versions of BSA were established in countries around the world to press governments to draw intellectual property legislation and pursue anti-piracy measures. BSA challenge in Hong Kong was to clamp … Read more »

For computer software companies, software piracy represented a major loss of potential revenue. In response to the trade in pirated software, computer software companies together into an international political lobby organization, the banded Business Software Alliance (BSA). Single charter versions of BSA were established in countries around the world to press governments to draw intellectual property legislation and pursue anti-piracy measures. BSA challenge in Hong Kong was to clamp down on software piracy and illegal software distribution, while increasing the size of the local software market. How could it promote notoriously protectionist Asian governments to open their computer to free and transparent trade sectors, while at the same time they get to illegal trade threatens hard to beat, mostly large U.S. companies?
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from
Ali F. Farhoomand,
Peter Lovelock,
Katherine Lo
Source: University of Hong Kong
21 pages.
Release Date: 1 January 1999. Prod #: HKU059-PDF-ENG
Battle 21st Century Pirates: The Business Software Alliance in Hong Kong HBR case solution